MPO Dashboard Redesign
Real Project/ Reality Work
Problem
Measured Media Plan Optimizer is for optimizing advertising spend across advertising channels. It looks difficult to read all datas on such a complex platform. Also, the page overall visual style makes the optimizing solution not sufficiently appealing to users.
Product Design Challenge that was a part of my UX mentorship program with my mentor Ewa Ding. The goal of this challenge was to solve a problem by enhancing the aesthetics within an existing product. So I approach this redesign to enhance UI/UX design for its solution to make the page user-friendly and easy-to-read for users.
Overall, it’s a conceptual redesign mainly focusing on redesigning the visual/UI aesthetics, but also in the meantime to tweak some user experience problems.
